Background & Challenge
JWeis Marketing, a digital agency, required a seasoned professional to manage and expand their SEO offerings. The challenge was to create and implement a robust SEO strategy that would not only improve their own organic performance but also demonstrate a scalable model for client success. The goal was to increase organic traffic, keyword rankings, and lead generation to attract new business.
Strategy & Actions
I developed a holistic SEO strategy that combined technical, on-page, and off-page tactics. My process included:
- In-depth Keyword Research: Using tools like SEMRush and Google’s Keyword Planner, I identified high-value, low-competition keywords to target.
- On-Page Optimization: I optimized website content, meta tags, and headers to align with target keywords and improve user engagement.
- Technical SEO Audit: I utilized Screaming Frog to identify and fix crawl errors, broken links, and other technical issues hindering search performance.
- Content Strategy: I collaborated with content creators to develop new, authoritative content based on our keyword research.
Measurable Results
The successful execution of this strategy led to a direct and measurable impact. The project resulted in a 20-30% boost in overall organic traffic and a 15-25% improvement in lead generation year-over-year. The targeted keyword research alone drove a 10-20% increase in keyword rankings for key terms, significantly improving the agency’s online visibility and credibility.
