Background & Challenge
Blackburn Family Orthodontics, a local practice in Houston, Texas, was struggling to appear in local search results for key terms like “orthodontist near me.” Their online presence was inconsistent, and they were missing out on valuable local patient inquiries. The challenge was to create a cohesive and robust local SEO strategy to boost their visibility and drive qualified leads.
Strategy & Actions
My strategy focused on a multi-faceted approach to local SEO. The primary action was a complete audit and optimization of their Google Business Profile (GBP), which is a critical ranking factor for local businesses. This included:
- Verifying and updating the GBP with accurate hours, address, and contact information.
- Selecting the most relevant business categories to improve discoverability.
- Optimizing the business description with a mix of high-intent keywords.
- Regularly posting updates and responding to reviews to improve engagement signals.
- Conducting a full citation cleanup to ensure data consistency across online directories, which is vital for building trust with search engines.
Measurable Results
The local SEO initiative yielded significant and measurable results, directly impacting the clinic’s bottom line. The comprehensive optimization of their GBP and local listings resulted in a 40% increase in calls from the GBP listing, a 25% increase in website clicks, and a notable rise in their local search pack rankings for critical keywords. These efforts established Blackburn Family Orthodontics as a prominent local authority in their field.
